Lead Conversion & Business Automation
Every enquiry captured. Every opportunity secured. Nothing left to chance.
We build the always-on system that replies to new enquiries in seconds, chases quotes until they get an answer, and reopens the old leads sitting dormant in your database. It's the specialism we lead with, backed by the same AI automation and systems thinking across the rest of your operations, wherever it saves you time.
What We Do
Two ways we remove manual work from your business.
Instant Lead Response
Every new enquiry (web form, email, missed call) gets a personalised reply within 60 seconds and an AI-led conversation that qualifies them and books a slot in your calendar, day or night.
Missed-Call Recovery
An unanswered call triggers an instant text instead of a lost enquiry. We catch the calls you can't get to and turn them into booked appointments.
Database Reactivation
Every business is sitting on old enquiries and past customers it already paid to acquire. We run a short, fully compliant campaign to that list and book the ones still interested straight into your diary.
Quote Follow-Up & Nurture
Quotes that go quiet get chased automatically until they get an answer. Leads that aren't ready yet drop into ongoing nurture instead of disappearing.
AI Strategy & Consulting
We map out where automation will save you the most time and money, and build a clear roadmap to get there.
Automation Implementation
We design and build the automations themselves, connecting your tools so information and tasks move without manual input.
System Integration
We connect the software you already use so data flows automatically between systems, instead of living in spreadsheets.
Ongoing Support
Once it's live, we keep it running: monitoring, fixing, and improving your automations as your business changes.
How We Work
A simple, four-step process from first call to live system.
Discover
We audit how enquiries currently reach you, how fast they're answered, and where else manual work is slowing your business down.
Build
We build the response and follow-up system around your existing phone number, forms, calendar and CRM, plus any wider automation your business needs, using the right tools for the job rather than a one-size-fits-all template.
Launch
Your system goes live with a clear handover and a test run before anything reaches a real enquiry.
Support
We monitor performance, send a monthly report on leads captured and appointments booked, and keep tuning it (and anything else we've automated) as your business changes.
Why Shepherd Automations
A specialist in lead conversion and business automation, not a generalist chatbot reseller.
Built for compliance from day one
Every campaign is screened against UK PECR and GDPR rules before a single message goes out. Most providers in this space skip this entirely, which is a real risk for you as the business whose name is on the message.
You work directly with the person building it
No account managers or hand-offs. Whether it's your lead response system or wider automation work, the person who scopes it is the one who builds and supports it.
We guarantee what we control
Response time, follow-up completion, and uptime: never a promise about sales or lead volume we can't stand behind.
About
Meet the person behind the systems.
Eoin Shepherd, Founder
After years working in commercial teams within the construction industry, I saw firsthand how much revenue businesses lose simply by not responding to enquiries fast enough, and how few know there's a straightforward system to fix it. I started Shepherd Automations to build that system: helping businesses respond to every enquiry instantly, follow up until it converts, and put the rest of their operations on autopilot too.
Tools We Build With
We're tool-agnostic: we pick what's right for your business.
A few of the platforms we regularly build and integrate with:
FAQ
Common questions, answered honestly.
How is this different from a chatbot or an AI tool we could just buy ourselves?
A tool gives you software you still have to configure, connect and manage. We design, build and run the whole system around your actual phone number, forms and calendar, and we monitor it, not you.
Do you only build lead response systems, or the wider automation work as well?
We specialise in lead response, since it's usually where the fastest, clearest return is, but we also build broader AI automation and system integration work wherever it'll save your business more time.
Is it even legal to text old customers and leads?
Done properly, yes. Every campaign is screened against UK PECR and GDPR rules before we message anyone, and every message includes a clear opt-out. This is something most providers skip; we don't.
What happens if it doesn't work out for our business?
We start with a low-risk pilot, most commonly a short reactivation campaign to your existing list, with agreed success measures before any ongoing commitment.
What's a realistic timeline from first call to launch?
A reactivation campaign can be live within 1–2 weeks. A full response system typically launches within 2–4 weeks.
Do we need any technical knowledge on our end?
No. We handle the setup and integration, and hand over a simple one-page playbook your team can use from day one.
Ready to convert more enquiries and automate the rest?
Get a free audit: we'll map out where you could capture more enquiries and automate the rest of your operations.